Tested Advertising Methods by John Caples and Hahn (1998, Trade Paperback)
USD 5.00 USD
Specifications
| Subject Area | Business & Economics |
| Item Length | 9 in |
| Publisher | Pearson Education |
| Subject | Advertising & Promotion |
| Series | Business Classics Ser. |
| Publication Year | 1998 |
| Type | Business |
| Format | Trade Paperback |
| Language | English |
| Item Height | 0.6 in |
| Author | John Caples, Hahn |
| Features | Revised |
| Item Weight | 13.1 Oz |
| Item Width | 6.2 in |
| Country Of Origin | United States |
| Number Of Pages | 320 Pages |
What stands out about this revised book is its emphasis on critical thinking.
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