Principles of Marketing by Philip Kotler; Gary Armstrong
USD 7.77 USD
Specifications
| Binding | Hardcover |
| Book Title | Principles of Marketing |
| Weight | 3 lbs |
| Product Group | Book |
| IsTextBook | Yes |
| ISBN | 9780132167123 |
| Subject Area | Business & Economics |
| Publication Name | Principles of Marketing |
| Publisher | Prentice Hall PTR |
| Item Length | 8.7 in |
| Subject | Marketing / General |
| Publication Year | 2011 |
| Type | Textbook |
| Format | Trade Paperback |
| Language | English |
| Item Height | 1.1 in |
| Item Weight | 55.6 Oz |
| Item Width | 11.2 in |
| Number Of Pages | 744 Pages |
This textbook is the one I kept after the course ended for reference.
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