Marketing Management

Specifications

Release Year2002
Book TitleMarketing Management
ISBN9780130336293
Subject AreaBusiness & Economics
Publication NameMarketing Management
PublisherPrentice Hall PTR
Item Length10.3 in
SubjectMarketing / General
Publication Year2002
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height1.3 in
AuthorPhilip. Kotler
Item Weight55.5 Oz
Item Width8.3 in
Number Of Pages768 Pages

What stands out about this textbook is the highlighted key terms throughout.

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