Management in Marketing Channels (McGraw-Hill Series in Marketing)
USD 15.64 USD
Specifications
| Binding | Hardcover |
| Weight | 1 lbs |
| Product Group | Book |
| IsTextBook | Yes |
| ISBN | 9780070067400 |
| Publication Year | 1979 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Subject Area | Business & Economics |
| Subject | Marketing / General |
| Number Of Pages | VIII, 390 Pages |
What stands out about this textbook is the inclusion of historical context.
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